Field Notes · GEO / AEO
Getting cited by AI is the new SEO. We publish what actually works.
Original research and playbooks on how ChatGPT, Claude, and Perplexity decide who gets named. Written from the work we do for founders, real estate agents, and law firms. Not reheated from someone else's blog.
All articles
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The Founder Authority Engine: Methodology and Results
How the Founder Authority Engine gets founders and businesses cited by ChatGPT, Claude, and Perplexity. The six signals AI uses to pick who it recommends, and the data behind them.
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Specularis in the news: Refresh Miami and SEORCE on the AI-visibility gap
Two recent features cover our finding that nearly half of local businesses are invisible to AI answer engines. Here's the short version and where to read more.
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How Med Spas Get Found by AI (AI Visibility for Aesthetic Practices)
We tested 43 Florida med spa sites: 37% are invisible to AI and 28% block the crawler. Get your med spa cited by ChatGPT with the right schema, RealSelf and Google reviews, and treatment pages.
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How Roofing Contractors Get Found by AI (AI Visibility for Roofers)
We tested 40 Florida roofing sites: 45% are invisible to AI and 30% block the crawler. Get your roofing company cited by ChatGPT with RoofingContractor schema, reviews, and answer-first pages.
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Half of Florida's Local Businesses Are Invisible to AI: A 561-Business Study
We tested 561 Florida businesses across real estate, law, roofing, and med spas the way ChatGPT reads them. 49% are invisible to AI and 26% block the crawler outright. Full data and the fix.
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Reddit Citations Just Dropped 86% in ChatGPT. Here's What It Actually Means.
Reddit's ChatGPT citation share collapsed ~86% in Aug 2026 but held in Google AI. Why single-source AI visibility is risky, and how to diversify.
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We Stress-Tested Our Own AI Visibility Audit. Here's Everything We Broke and Fixed.
We tried to break our own free AI visibility audit the way a skeptic would. The full log: why Reddit scores 9/100, where the audit was wrong, and what we changed.
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Best GEO & AEO Agencies in 2026 (Generative & Answer Engine Optimization)
The best GEO and AEO agencies in 2026, what each is best for, how much a GEO agency costs, and how to choose. An honest comparison including Specularis and the top content and tracking shops.
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Profound Alternative: Honest Options for AI Visibility in 2026
Looking for a Profound alternative? Honest comparison of Profound vs Specularis, Peec AI, Otterly, Scrunch, and Goodie, including free options and which fits founders vs enterprise.
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AI Visibility Statistics 2026: What We Found Auditing Real Business Websites
Original 2026 data on AI visibility: 24-25% of local business sites block GPTBot, 42-57% have no structured data, and 44-63% are effectively invisible to AI answer engines. With sample sizes.
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Best AI Rank Trackers & AI Visibility Monitoring Tools in 2026
The best AI rank trackers and AI visibility monitoring tools in 2026: Profound, Peec AI, Otterly, Scrunch, Goodie. Pricing, who each fits, and why to audit before you track.
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Best Free AI Visibility (GEO/AEO) Audit Tools in 2026
Compare the best AI visibility tools for 2026: monitors like Profound, Peec, and Otterly vs a free audit that shows why you're invisible and what to fix.
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AI Thought We Were a Roman Mineral. Here's How We're Fixing It
We asked Perplexity what Specularis is. It described an ancient Roman mineral, not our company. That's the exact problem we fix for clients. Here's how entity disambiguation works and how to fix it.
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AI Visibility for Miami Real Estate Agents: The 2026 Guide
How Miami real estate agents get found and cited by ChatGPT and Perplexity: crawler access, RealEstateAgent schema, and off-site proof. Plus local audit data and a free check.
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AI Visibility for Tampa Real Estate Agents: The 2026 Guide
How Tampa real estate agents get found and cited by ChatGPT and Perplexity: crawler access, RealEstateAgent schema, and off-site proof. Plus local audit data and a free check.
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How to see which sources AI cites for your business
Most business owners are asking the wrong question about AI. They want to know how to make ChatGPT like them. The question that actually decides whether you show up is different, and once you see it, the fix gets a lot clearer.
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How Law Firms Get Cited by ChatGPT (AI Visibility for Attorneys)
We tested 35 Florida law firm sites: 49% are invisible to AI and 43% block the crawler, the worst of any industry. Get your firm cited by ChatGPT with Attorney schema, legal directories, reviews, and answer-first pages.
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We Audited 51 Miami Real Estate Websites. Nearly 2 in 3 Are Invisible to AI.
Original research: we audited 51 Miami real estate websites. 25% block GPTBot, 57% have no structured data, and 63% are effectively invisible to AI answer engines.
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We Audited 45 Tampa Real Estate Websites. 1 in 4 Blocks ChatGPT.
Original research: we audited 45 Tampa real estate websites. 24% block GPTBot, 42% have no structured data, and 44% are effectively invisible to AI answer engines.
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How Real Estate Agents Get Found by AI (ChatGPT & Perplexity)
Get found by AI as a real estate agent: Google Business Profile, RealEstateAgent schema, reviews, and Zillow. The full playbook, plus a free audit.
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AI Visibility: How to Get Found and Cited by ChatGPT, Claude & Perplexity (2026 Guide)
The 2026 guide to AI visibility (GEO/AEO): the five pillars that get you found and cited by ChatGPT, Claude, and Perplexity, with checks to run today.
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How to Check if AI Can Find Your Website (Free)
Check if ChatGPT and Perplexity can find you: robots.txt, schema, and off-site signals. Do it by hand, or run a free audit that checks all five in a minute.
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Why Isn't ChatGPT Recommending My Business?
AI ignores your business for one of five reasons: crawl access, schema, content, corroboration, or technical setup. See which one, and how to fix it free.
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What Is llms.txt and Do You Need One?
llms.txt is a simple file that tells AI what your site is about. What goes in it, how to add it, and whether it actually matters for AI visibility.
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GEO vs SEO: What's the Difference?
SEO ranks you in Google's links. GEO gets you cited inside AI answers. Here's how they differ, where they overlap, and why you need both in 2026.
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What Is AEO (Answer Engine Optimization)?
AEO, or Answer Engine Optimization, gets your business picked as the direct answer in ChatGPT, Perplexity, and Google AI. What it is and how to do it.
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What Is GEO (Generative Engine Optimization)?
GEO, or Generative Engine Optimization, is how you get cited by AI answer engines like ChatGPT and Perplexity. How it works, and how it differs from SEO.
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