AI Visibility

Best Free AI Visibility (GEO/AEO) Audit Tools in 2026

By Adev Aarons · August 1, 2026

By Adev Aarons, Founder of Specularis · Updated August 2026

AI visibility tools split into two kinds. Monitoring tools track whether ChatGPT and Perplexity already mention you, like Profound, Peec AI, Otterly, and Scrunch. Audit tools diagnose why you are invisible and hand you the fixes. If you already show up in AI answers and want to track it, use a monitor. If you do not show up yet and want to know what is broken, start with a free audit. Here is the honest comparison, with real pricing.

What is the difference between AI visibility monitoring and an audit?

A monitoring tool is an ongoing dashboard. It checks whether your brand appears when people ask AI questions, across models, over time. It is great once you already rank, and for teams that need reporting. Most are monthly subscriptions.

An audit is a diagnosis. It checks whether AI can crawl your site, identify who you are, quote your content, find independent sources backing you up, and whether your technical foundation holds. It tells you why you are invisible and what to fix. It is the first step, because you cannot track visibility you do not have yet.

Most founders and small businesses need the audit first. Enterprises with a team and a budget lean toward ongoing monitoring.

What are the best AI visibility monitoring tools?

These track your presence in AI answers over time. Pricing moves fast, so confirm current numbers before you buy.

Profound. Enterprise grade, tracks around 10 engines including ChatGPT, Gemini, Perplexity, Copilot, and Claude. Deep reporting. Built for large teams and larger budgets.
Peec AI. Strong benchmarking with multi country and multi language tracking, useful in competitive markets. Starts around 89 euros a month.
Otterly.AI. The most accessible entry point, starting around 29 dollars a month, with 15,000 plus users and a Gartner Cool Vendor nod in 2025.
Scrunch. Organized around Monitor, Analyze, and Optimize, with persona and funnel modeling that most competitors lack.
Goodie. Tracks 11 plus models and turns visibility data into a prioritized list of fixes rather than vague advice.

Also worth a look: Semrush AI Visibility Toolkit, Ahrefs Brand Radar, HubSpot AEO Grader, Conductor, and AthenaHQ.

What is the best free AI visibility audit?

The Specularis Free AI Visibility Audit scores your site 0 to 100 across five pillars, crawler access, entity and schema, content citability, off site corroboration, and technical foundation, then emails you a PDF of fixes ranked by impact in minutes. It is free, no credit card. Unlike the tools above, we publish our own AI visibility score every month instead of hiding it, and we back it with original market research. Specularis also runs a second free tool, the AI Citation Finder, which shows the exact sources AI cites for your niche and whether you appear in any of them. If you want those gaps fixed rather than just found, Specularis does the done for you work too.

Honest note: the monitoring tools above are the better choice if you already appear in AI answers and want a live dashboard. The audit is the better choice if you do not appear yet and need the diagnosis and the fix list first. A common path is to run the free audit, fix the foundation, then add a monitor once you start showing up.

Which one should you use?

Founder or small business, not showing up in AI yet. Start with a free audit and fix the foundation. See why ChatGPT isn’t recommending your business.
Local service business. Real estate agents and attorneys: run the free audit, then focus on earned media and reviews, the audit shows exactly where those gaps are.
Enterprise with a team and budget. Add a monitoring platform like Profound or Peec for ongoing reporting, and layer a done for you engine on top so someone is closing the gaps, not just charting them.
You want the work done for you. Run an audit, then a done for you service to fix what it finds. That is what Specularis does.

Run your free AI visibility audit here. It is the fastest way to see where you stand before you spend on anything else.

FAQ

Is there a free AI visibility tool?

Yes. Specularis offers a free audit that scores your site 0 to 100 and sends a PDF of fixes. Most AI visibility monitoring tools are paid monthly subscriptions, starting around 29 dollars a month.

What is the difference between an AI visibility audit and monitoring?

An audit diagnoses why you are invisible and what to fix, done once. Monitoring tracks your AI mentions over time, ongoing. Run the audit first, then monitor once you show up.

Which AI visibility tool is best for a small business?

Start with a free audit to fix the foundation, then add a low cost monitor like Otterly if you want ongoing tracking. Enterprises tend to use Profound or Peec.

Do these tools cover ChatGPT and Perplexity?

Most do. Coverage ranges from four engines up to more than ten. Check each tool's engine list, since it varies. *Adev Aarons is the founder of Specularis, an AI visibility company that gets founders and businesses cited by ChatGPT, Claude, and Perplexity. [Run a free audit.](https://specularisinc.com/free-audit)*

Want to know your number?

Run the free AI visibility audit. It scores your site 0–100 across five pillars and emails the exact fixes in minutes.

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