Press · Media Kit
Press & media kit.
Specularis is an AI-visibility company in Miami, a practice sometimes called AI SEO (or GEO / AEO). We get businesses found and cited by ChatGPT, Claude, and Perplexity. Everything a reporter, editor, or podcast host needs is below.
Download the media kit (PDF)About Specularis
Specularis is an AI-visibility company in Miami, a practice sometimes called AI SEO (or GEO / AEO). It audits whether AI answer engines like ChatGPT, Claude, and Perplexity can find, read, and cite a business, then fixes the gaps across five pillars: crawler access, structured data, content citability, off-site corroboration, and technical foundation. Its free audit scores any site 0–100 in minutes.
Featured in
- Refresh Miami — “Search has a new answer, and Specularis wants Miami businesses in it” (Aug 2026)
- SEORCE — the 561-business data and crawler-block proof, featured as a case study
Founder
Adev Aarons — Founder, Specularis
Adev helps founders, real estate agents, law firms, and local businesses get found and cited by ChatGPT, Claude, and Perplexity. He spent about four years on growth and SEO before Specularis, and now runs live crawler audits daily. His recent study tested 561 Florida businesses and found nearly half are invisible to AI.
Original data: 561 Florida businesses
We tested 561 Florida businesses the way ChatGPT reads them (August 2026). “Invisible” means the site blocks the AI crawler (a 403 or Cloudflare challenge to GPTBot) or publishes no structured data.
| Industry | Tested | Block the AI crawler | Invisible to AI |
|---|---|---|---|
| Real estate (statewide, 16 metros) | 443 | 25% | 51% |
| Law firms | 35 | 43% | 49% |
| Roofing / contractors | 40 | 30% | 45% |
| Med spas | 43 | 28% | 37% |
| All four | 561 | 26% | 49% |
Full study, method, and per-metro cuts: the 561-business study. Reproducible on request.
Pull-quotes
- “AI doesn’t recommend businesses. It recommends sources. Most companies aren’t in the sources.”
- “You don’t lose to a better competitor. You lose to a more legible one.”
- “Blocking the AI crawler buys you nothing on security. It just deletes you from the answer.”
- “This isn’t SEO renamed. It’s a different channel, and it’s wide open.”
Adev can speak on
- Why AI recommends sources, not businesses, and how to become one
- The crawler-block problem most sites don’t know they have (with a live on-air audit of any site named)
- What moves the needle: crawler access, schema, reviews, citations, and the 2–3 month timeline
- The local-business AI-visibility gap, with original data
- AI SEO explained: what GEO and AEO mean, and how they differ from traditional SEO
Assets
Headshot · Logo · Crawler-block proof image · Media kit (PDF)
For attribution
Contact: Adev Aarons · adev@specularisinc.com · specularisinc.com