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Specularis in the news: Refresh Miami and SEORCE on the AI-visibility gap
AAAugust 30, 2026 · 1 min read
Two outlets recently covered our work on AI visibility, and both landed on the same uncomfortable number: nearly half of the sites we audit are effectively invisible to AI.
Refresh Miami
Search has a new answer, and Specularis wants Miami businesses in it looks at how Miami customers are shifting from Google’s ten blue links to asking ChatGPT, Claude, and Perplexity full questions, then trusting the synthesized answer. The piece covers why local businesses that block AI crawlers get shut out of those answers, and where the opening is for smaller South Florida brands.
SEORCE
How to Make Your SEO Content More Original With Information Gain features our 561-business study and the crawler-block proof, the same URL returning HTTP 200 to a normal browser and HTTP 403 to OpenAI’s GPTBot, as a case study in original, data-backed content.
The through-line
AI doesn’t recommend businesses. It recommends sources. If your site turns the AI crawler away, it can’t be named when a customer asks for a recommendation. Not ranked low. Just not there.
If you’re not sure whether AI can see your site, run the free audit or read the full 561-business study.
Can AI actually find you?
Run the free AI visibility audit. It scores your site 0 to 100 across five pillars and emails you the exact fixes. Takes about two minutes.
Run the free audit →